WEEK 5
Spring 2011- 4/10/11
FIELD TRIP TO THE MUSEUM OF CHINESE IN AMERICA (MoCA)
This week, we visited the Museum of the Chinese in America in Chinatown, Manhattan. We participated in two interactive tours through the school: one on stereotypes, and another on immigrant stories collected by the museum.
This week, we visited the Museum of the Chinese in America in Chinatown, Manhattan. We participated in two interactive tours through the school: one on stereotypes, and another on immigrant stories collected by the museum.
See below resources as we prepared for our trip to MoCA.
Excerpt from Using Stories to Overcome Fear
http://blogs.hbr.org/cs/2011/02/using_stories_to_overcome_fear.html
So what exactly makes an effective story? A story is a vehicle that puts facts into an emotional context. The information in a story doesn't just sit there as it would in a list or data dump. Instead, it's built to create suspense and engage your listener in its call to action. Facts and figures are memorable to computers, not to people. Research on memory conclusively shows that all the critical details, data, and analytics, are more effectively emotionalized and metabolized by the listener when they're embedded in a story — and they become significantly more actionable.
This is what I call emotional transportation. Your story and its supporting facts transport the people who hear them to carry your story forward. Good stories, well told, turn people into apostles and advocates of your brand, service, mission or cause.
The content of your story can come from anywhere. Narrative is always lurking. First person stories are best, but if you don't have first person experience, tell a story about an event that you observed. Stories abound in books, movies, history — they're waiting for you to grasp them.
So what exactly makes an effective story? A story is a vehicle that puts facts into an emotional context. The information in a story doesn't just sit there as it would in a list or data dump. Instead, it's built to create suspense and engage your listener in its call to action. Facts and figures are memorable to computers, not to people. Research on memory conclusively shows that all the critical details, data, and analytics, are more effectively emotionalized and metabolized by the listener when they're embedded in a story — and they become significantly more actionable.
This is what I call emotional transportation. Your story and its supporting facts transport the people who hear them to carry your story forward. Good stories, well told, turn people into apostles and advocates of your brand, service, mission or cause.
The content of your story can come from anywhere. Narrative is always lurking. First person stories are best, but if you don't have first person experience, tell a story about an event that you observed. Stories abound in books, movies, history — they're waiting for you to grasp them.
